Product & marketing as one system
Unify signed-in product, marketing, and lightweight commerce behind one component language—typed APIs, shared auth, and environments new engineers can boot without tribal knowledge.
Shared design system
Tokens and primitives from landing to admin.
Vertical slices
UI + API + data in every milestone, not frontend-only theater.
Deploy confidence
Preview URLs, smoke checks, and rollback notes per release.
Engineering shape
Whether the surface is public or authenticated, we keep accessibility, performance, and observability on the same checklist—so users never feel two different products bolted together.
Navigation, forms, data tables, and empty states reuse the same React primitives—brand, spacing, and motion stay coherent when scope shifts mid-roadmap.
Components carry documented props and states—Storybook-or-equivalent anchors so QA and PMs argue against real builds, not Figma guesses alone.
Shopify, WordPress, payments, CRM, and bespoke Node services meet behind explicit timeouts, circuit breakers, and feature flags for partial outages.
Health routes, uptime expectations, tracing hooks, and on-call dashboards—operators know where to click when alarms fire.
Fit
Marketing trust signed-in product surfaces shouldn’t feel like a different company—and neither should your component library story.
Deliverables
A cohesive codebase your next engineer can extend without archeology.
Product engineering
Milestones always include runnable UI wired to backend truth—staging links replace slide updates, and retros adjust the next slice with evidence.
Full-stack rhythm
Merged PRs you can preview, changelog notes your PM can forward, and instrumentation proven before hype cycles—same rhythm across marketing and app routes.
We lock assumptions into a workable brief: milestones, risks, integrations, and who signs off—so priorities do not reshuffle silently mid-flight.
You get Shared scope narrative and measurable Definition of Done before build-heavy weeks.
Merged increments land on staging you can click through—not slideware. Each slice is demo-sized so feedback stays anchored to reality.
You get Predictable previews and changelog-style progress your stakeholders can replay.
Accessibility and keyboard paths on critical flows, sane performance budgets where they matter, and analytics wired so launches are falsifiable—not vibes.
You get Evidence you can screenshot for compliance, investors, or your own postmortems.
Living env notes, runbooks, and handoff sessions so your team can deploy, triage, and extend without re-onboarding us for every hotfix.
You get Operators know where things live and how to roll back when the world misbehaves.