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Cutovers without heroics

Replatform & data moves

We treat migrations like controlled incidents—measurable parity checks, rehearsed timelines, stakeholder comms baked in, and sober rollback paths instead of adrenaline fixes at 3 a.m.

  • Parity checkpoints

    Content counts, URL coverage, structured data—not vibes.

  • DNS & traffic choreography

    Progressive ramps when risk demands them.

  • Operator runbooks

    Someone on your side knows the undo story.

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Program structure

Replatform delivery you can rehearse

Imports, redirects, integrations, and search visibility are traced end-to-end before go-live—we’d rather postpone a fragile cutover than launch blind.

Sequencing & freeze windows

We pick blue/green, read-only freezes, dual-write stretches, or batch replays depending on SKU complexity, SLA needs, and how spicy your integrations are.

  • Go/no-go criteria written in advance
  • Feature flags around risky redirects
  • Comms cadence execs actually read

Entity translation

Taxonomies, relations, attachments, and custom fields reconcile with reconcile reports—you see orphan rows before customers do.

  • Staging shadow reads where possible
  • Checksums per content type
  • Backfill tooling with dry runs

Search & discovery continuity

Crawl snapshots, canonical policy, redirects, XML sitemap surgery, and parity on rich results—we treat SEO as QA, not SEO ticket queue.

  • Before/after index coverage tooling
  • 404 budget monitoring post-cut
  • Redirects tested under load

Roll-forward & rollback

Backups rehearsed, DB restore checkpoints named, CDN purge order documented—you’re never guessing which lever to pull when traffic spikes mid-migration.

  • Tabletop drills with stakeholders
  • Post-cut monitoring checklist
  • Postmortems that update the runbook

Fit

Migration programs we say yes to

Cutovers where parity is measurable and stakeholders accept rehearsal—not ‘flip DNS Friday and hope.’

  • URLs, structured data, or rankings materially affect revenue—you want SEO as QA.
  • Integrations, cron, or dual-write windows make rollback non-negotiable.
  • Content models don’t trivially round-trip—you expect reconcile reports.
  • Traffic spikes or seasonal peaks constrain when go-live can happen.

Deliverables

What you walk away with

Evidence packs and operator docs—not just a successful Monday morning story.

  • Entity mapping and reconcile spreadsheets with sign-off criteria.
  • Redirect and canonical plan tested under load where risk demands it.
  • Before/after crawl or index coverage snapshots with monitoring hooks.
  • Runbooks for DNS, CDN purge order, DB restore checkpoints, and comms cadence.
  • Post-cut checklist with owners and escalation paths.

Migration programs

Evidence gates before DNS flips

Each phase ends with parity artifacts—spreadsheet proofs, scripted checks, stakeholder sign-offs—so launch night scripts are boring on purpose.

  1. 1

    Start the conversation

    You reach out—brief form, email, or chat—so we understand context before we propose anything rigid.

  2. 2

    Align scope together

    A dedicated PM translates goals into a workable plan: priorities, risks, and what “done” means for your team.

  3. 3

    Realistic milestone checkpoints

    Work is split into checkpoints you can review—not one opaque deadline at the end.

  4. 4

    Written terms finalized

    Deliverables, timelines, and responsibilities are agreed in writing so everyone shares the same map.

  5. 5

    Payment then kickoff

    Once the agreement is in place, kickoff is scheduled and production begins on the agreed foundation.

  6. 6

    Build work begins

    Engineering and design follow the milestone plan with staging-friendly previews where it helps.

  7. 7

    Steady milestone visibility

    You receive incremental work aligned to milestones plus progress visibility—so surprises are rare and feedback stays timely.

  8. 8

    QA before delivery

    Our QA pass catches regressions and polish issues early; what you review has already earned a first quality gate.

  9. 9

    Final milestone delivery

    Remaining scope is completed, integrated, and prepared for launch or production cutover per your plan.

  10. 10

    Documentation and training

    Runbooks, admin notes, or walkthroughs—whatever your team needs to operate and extend the work confidently.

  11. 11

    Support after go-live

    Post-completion support windows are agreed upfront so fixes and guidance don’t disappear the day we ship.

Migration discovery

Bring the scary integration list first

Source stack, peak traffic windows, and that one cron nobody documents—we map risk before we quote dates.

How it snaps into place

  1. Capture goals & constraints

    Outcomes, success metrics, timelines, stacks, approvals—either typed in-chat or scribbled whiteboard-first, then tightened into bullets everyone can revisit.

  2. Shape scope & checkpoints

    We translate the conversation into phased milestones plus explicit sign-off moments before heavy build—so invoices and calendars match narrative, not hope.

  3. Deliver a written recap

    Same-day-ish summary covering decisions, assumptions, RACI-lite owners, and optional estimate window—everything you forward internally without rework.

Start the conversation

Project chat room

Threaded workspace for briefs, files, approvals, and follow-ups—you respond on your timeline while we anchor decisions in links, screenshots, and written next steps.

Google Meet-style call

When nuance beats typing, grab a Focus block with your PM—we walk timelines, integrations, risks, and what “done” means, then circulate a Meet-style link your calendar already trusts.