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WordPress for serious content teams

WordPress — themes & plugins

We build themes and plugins your editors can live in—structured blocks, documented patterns, and performance budgets so marketing ships without emergency deploys.

  • Editor-ready blocks

    Reusable patterns, spacing rules, and guardrails—not one-off brittle HTML.

  • Staging-first workflow

    Previews reviewers can approve before anything touches production URLs.

  • Maintainable codebase

    Child themes, sane hooks, and plugin boundaries when core moves forward.

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Capabilities

What WordPress delivery looks like here

Every engagement balances editorial speed with engineering sanity: predictable releases, observable performance, and clear ownership between marketing and whoever runs the servers.

Gutenberg-first structure

Patterns and block variations are modeled so authors assemble pages from approved pieces—not from hidden shortcodes nobody documented three years ago.

  • Responsive patterns with real breakpoints
  • InnerBlocks where nesting should be explicit
  • Editor styles that mirror the front-end

Theme architecture

Template hierarchy stays navigable—`theme.json` where it helps, PHP where behavior matters, and a clear split between brand chrome and repeatable content shells.

  • Logical partials & template parts
  • Upgrade path for Woo or membership plugins when needed
  • Version-controlled deploys aligned to your hosting

Speed & crawl quality

We treat Largest Contentful Paint and interaction delays as backlog items, not polish week surprises—critical assets, sane font loading, and image pipelines sized to your CDN.

  • Lazy boundaries on heavy embeds
  • Structured data where it earns rich results
  • Core Web Vitals checks on key templates

Ops & hardening

Capabilities map to real roles, forms use server validation, and uploads stay within policy—fewer surprises when security scans or insurers ask questions.

  • Least-privilege admin & editor scopes
  • Sanitized endpoints for custom endpoints
  • Handoff docs for caches and cron

Fit

WordPress engagements we excel at

You need editorial teams to ship pages without filing tickets for every tweak—and engineering wants upgrades that don’t melt custom HTML.

  • Block themes, patterns, or plugins—not only Elementor-style page builders unless we agree escape hatches.
  • Staging or preview workflows matter; marketing signs off on URLs, not screenshots alone.
  • Performance and crawl quality are launch criteria, not a post-launch audit surprise.
  • Someone on your side can own DNS, hosting access, or wants a documented handoff for those.

Deliverables

What you walk away with

Production-ready WordPress work plus artifacts operators and editors can reuse.

  • Theme and/or plugin code in repositories you control, with README and environment notes.
  • Staging URLs and a merge/deploy rhythm aligned to your host (WP Engine, Kinsta, Flywheel, VPS, etc.).
  • Pattern library or block usage docs so authors know which pieces are approved.
  • Performance and accessibility checkpoints recorded against key templates.
  • Handoff session covering caches, cron, backups, and who to ping when core ships.

WordPress delivery

From messy brief to predictable editor experience

You see themed increments land on staging, give feedback against real URLs, then sign off as patterns stabilize—same rhythm whether we rescue a legacy site or ship greenfield editorial.

  1. 1

    Start the conversation

    You reach out—brief form, email, or chat—so we understand context before we propose anything rigid.

  2. 2

    Align scope together

    A dedicated PM translates goals into a workable plan: priorities, risks, and what “done” means for your team.

  3. 3

    Realistic milestone checkpoints

    Work is split into checkpoints you can review—not one opaque deadline at the end.

  4. 4

    Written terms finalized

    Deliverables, timelines, and responsibilities are agreed in writing so everyone shares the same map.

  5. 5

    Payment then kickoff

    Once the agreement is in place, kickoff is scheduled and production begins on the agreed foundation.

  6. 6

    Build work begins

    Engineering and design follow the milestone plan with staging-friendly previews where it helps.

  7. 7

    Steady milestone visibility

    You receive incremental work aligned to milestones plus progress visibility—so surprises are rare and feedback stays timely.

  8. 8

    QA before delivery

    Our QA pass catches regressions and polish issues early; what you review has already earned a first quality gate.

  9. 9

    Final milestone delivery

    Remaining scope is completed, integrated, and prepared for launch or production cutover per your plan.

  10. 10

    Documentation and training

    Runbooks, admin notes, or walkthroughs—whatever your team needs to operate and extend the work confidently.

  11. 11

    Support after go-live

    Post-completion support windows are agreed upfront so fixes and guidance don’t disappear the day we ship.

Hire WordPress help

Start with where publishing breaks today

Tell us where editors get stuck—blocks, multisite quirks, hosting limits—and a PM who has shipped WordPress in production replies with next steps.

How it snaps into place

  1. Capture goals & constraints

    Outcomes, success metrics, timelines, stacks, approvals—either typed in-chat or scribbled whiteboard-first, then tightened into bullets everyone can revisit.

  2. Shape scope & checkpoints

    We translate the conversation into phased milestones plus explicit sign-off moments before heavy build—so invoices and calendars match narrative, not hope.

  3. Deliver a written recap

    Same-day-ish summary covering decisions, assumptions, RACI-lite owners, and optional estimate window—everything you forward internally without rework.

Start the conversation

Project chat room

Threaded workspace for briefs, files, approvals, and follow-ups—you respond on your timeline while we anchor decisions in links, screenshots, and written next steps.

Google Meet-style call

When nuance beats typing, grab a Focus block with your PM—we walk timelines, integrations, risks, and what “done” means, then circulate a Meet-style link your calendar already trusts.