Commerce & storefronts

Storefronts that stay fast when catalogs, promos, and integrations churn

Clients do not win on a theme alone—they win on PDP clarity, checkout trust, and merchandising workflows that work with the platform. We align sections, metafields, and integrations so ops can move without breaking Core Web Vitals.

Start chat Contact Services

Commerce vs marketing vs apps

Why storefront engagements need their own playbook

Commerce sits between marketing storytelling and application complexity—checkout is part UX, part payments compliance, part ops.

Marketing sites
Editorial velocity and SEO win—carts are absent or lightweight, and the CMS is the hub.
Commerce
SKUs, inventory truth, promotions, and payment edge cases dominate—integrations are revenue-adjacent from day one.
Custom web apps
Signed-in workflows and internal operators lead—merchandising is secondary unless the product is the storefront itself.

← All solutions

Stack paths we combine

Commerce across Shopify, headless, and APIs

Some merchants need OS 2.0 velocity; others need a richer PDP or international stack—often the answer is a phased path, not a big-bang rewrite.

PDP clarity
Checkout UX
Ops-friendly handoff

Shopify Online Store 2.0

Sections that merchandisers can reuse, metafields that scale, and theme architecture that survives app sprawl—without turning every change into a deploy risk.

Shopify

Headless & custom checkout lanes

When PDP storytelling or regional rules outgrow Liquid-only flows, we pair a focused headless surface with pragmatic fallback paths so ops is never blocked.

Custom build

Payments, tax, and fulfillment edges

We connect gateways, ERP hooks, and carrier logic with explicit failure modes—so peak traffic reads as a support ticket, not a silent revenue leak.

Shopify APIs
Stripe
Node.js
Next.js
Webhooks

Integrations

Editorial + commerce coexistence

When the merchant still runs a WordPress content hub, we keep URLs, analytics, and brand components aligned so SEO and campaigns do not fork.

WordPress

Core Web Vitals as acceptance

We bake LCP/CLS budgets into theme review—so marketing pushes do not quietly tank conversion weeks after launch.

Merchandising workflows

Metafields, collections, and apps are documented where non-devs need them—fewer Slack pings to your agency after handoff.

Launch sequencing

Phased cutovers with rollback paths—especially when replatforming from legacy carts or fragile custom checkouts.

Start in chat

Share constraints, links, and timeline. We reply in the secure workspace with a project manager on the thread.

Start chat Contact