E-commerce
Storefront rebuild that doubled mobile conversions
Performance-focused Shopify Plus build with custom sections and a streamlined checkout path.
- LCP improvement
- −42%
- Mobile conversion
- +108%
- Time to interactive
- −35%
01 — Context
Challenge
Mobile bounce was high and the legacy theme could not support the merchandising team’s pace.
02 — Execution
Approach
We audited Core Web Vitals, rebuilt critical templates as modular sections, and paired analytics events with a pragmatic A/B roadmap.
03 — Results
Outcome
The team shipped weekly merchandising updates without developer dependency while conversion recovered on slower devices.